Analysis the China Eastern Airlines Corporation Limited Essay

Examination the China Eastern Airlines Corporation Limited - Essay Example The speculator will get fitting data on whether to contribute on the organization or not (Finance.yahoo.com). The Company has kept up a decent gross net revenue over the five-year time frame. It had 38.57% in 2010, 39.67% in 2011, 38.98% in 2012, 37.85% in 2013, and 40.35%. The consistent figure of gross net revenue, which the organization kept up on the prior periods, demonstrates that the costs were of their items and administrations, and buys coordinated in increment and decline (Barrow and Barrow, 2008). The fall in 2013 shows that there was a fall in costs however this was remunerated by the abrupt increment of the proportion in 2014 demonstrating that the organization is making benefits from its deals. The Company’s working overall revenue was 4.78% in 2010, 4.88% in 2011, 5% in 2012, 1.73% in 2013, and 6.45% in 2014. This edge expanded consistently over the five-year time frame except for the unexpected fall in 2013. The fall in tasks was a consequence of operational challenges, which the organization experienced. The organization needed to bring about additional expenses to take the circumstance back to typical (Berman, Knight and Case, 2006). The bigger increment in the edge in 2014 shows the administrations exertion in rectifying the issue experienced in 2013. The expansion of the proportion over the five years shows the management’s productivity in creating benefits from the activities of the organization. China Eastern Airlines Corporation Limited’s net revenue was 3.29% in 2010, 3.42% in 2011, 3.36% in 2012, 2.35% in 2013, and 0.38% in 2014. The organization kept up a reasonable edge the previous three years of the five-year time frame. The exhibition during those years was attractive as it demonstrated that the management’s proficiency in producing adequate net benefit from the deals of the organization (Berman, Knight and Case, 2013). The fall of the edge in 2013 and 2014 put the managements’ proficiency into

Free Essays on The Education Of Odysseus And Gilgamesh

The Education of Odysseus and Gilgamesh Odysseus and Gilgamesh are the two characters in legends who become saints through the difficulties they face on their particular excursions. During each character’s venture he learns the characteristics that a decent pioneer and saint must have. The two of them start off as imperfect men and pioneers and the tests they face on their excursions instruct them to beat their defects and become better pioneers just as saints. A genuine pioneer must be agreeable in his isolation and ready to act alone. In every epic the two characters are in circumstances where they are both confined and feel overwhelmingly forlorn. Gilgamesh experiences dejection more than once all through the epic. In the first place, he is desolate to such an extent that he goes about as a dictator, overlooks his obligations as a lord and seeks after little youngsters and ladies all through his realm in a journey for friendship. Later on Gilgamesh turns out to be desolate again after the passing of Enkidu which sets him off into profound despondency and he feels just as he has no reason for living any more. Odysseus, then again, is stuck on an island with Calypso for a long time with basically no expectation of getting back. He aches to get back to his better half and child, yet he has no boat and no group to assist him with arriving. Both Odysseus and Gilgamesh can conquer this excruciating dejection with assistance from their divine beings. To keep Gilgamesh in the clear and less forlorn, the divine beings Anu and Aruru make Enkidu as an opponent for Gilgamesh. Enkidu is Gilgamesh’s match and equivalent regarding brain and quality and after a concise beginning fight, the two become old buddies immediately. Be that as it may, Enkidu ends up being just an impermanent fix to Gilgamesh’s dejection and when he kicks the bucket Gilgamesh is hopeless by and by. However, Enkidu’s passing is the occasion that at last sends Gilgamesh on his journey for everlasting status. Also, toward the finish of the epic when Gilgamesh returns to his country, he understands that it isn’t the en... Free Essays on The Education Of Odysseus And Gilgamesh Free Essays on The Education Of Odysseus And Gilgamesh The Education of Odysseus and Gilgamesh Odysseus and Gilgamesh are the two characters in legends who become saints through the difficulties they face on their individual excursions. During each character’s venture he learns the characteristics that a decent pioneer and legend must have. The two of them start off as defective men and pioneers and the tests they face on their excursions instruct them to conquer their imperfections and become better pioneers just as saints. A genuine pioneer must be agreeable in his isolation and ready to act alone. In every epic the two characters are in circumstances where they are both separated and feel overwhelmingly forlorn. Gilgamesh experiences depression more than once all through the epic. To start with, he is forlorn to such an extent that he goes about as a despot, overlooks his obligations as a lord and seeks after little youngsters and ladies all through his realm in a journey for friendship. Later on Gilgamesh turns out to be desolate again after the passing of Enkidu which sets him off into profound melancholy and he feels just as he has no reason for living any more. Odysseus, then again, is stuck on an island with Calypso for a long time with practically no desire for getting back. He aches to get back to his better half and child, however he has no boat and no group to assist him with arriving. Both Odysseus and Gilgamesh can conquer this deplorable dejection with assistance from their divine beings. To keep Gilgamesh in the clear and less forlorn, the divine beings Anu and Aruru make Enkidu as an opponent for Gilgamesh. Enkidu is Gilgamesh’s match and equivalent regarding brain and quality and after a short introductory fight, the two become old buddies immediately. Be that as it may, Enkidu ends up being just a transitory fix to Gilgamesh’s dejection and when he bites the dust Gilgamesh is hopeless by and by. In any case, Enkidu’s demise is the occasion that at last sends Gilgamesh on his mission for everlasting status. What's more, toward the finish of the epic when Gilgamesh returns to his country, he understands that it isn’t the en...

How to Help an Addicted Friend or Relative

How to Help an Addicted Friend or Relative Addiction Coping and Recovery Methods and Support Print How to Help an Addicted Friend or Relative By Elizabeth Hartney, BSc., MSc., MA, PhD Elizabeth Hartney, BSc, MSc, MA, PhD is a psychologist, professor, and Director of the Centre for Health Leadership and Research at Royal Roads University, Canada. Learn about our editorial policy Elizabeth Hartney, BSc., MSc., MA, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on July 16, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on September 15, 2019 Juanmonino / Getty Images More in Addiction Coping and Recovery Methods and Support Overcoming Addiction Personal Stories Alcohol Use Addictive Behaviors Drug Use Nicotine Use People who know someone struggling with an addiction often wonder how to help an addicted friend or relative. The decision to try and get help for someone you care about who has an addiction is never easy. Fortunately, with your support, they have a greater chance of overcoming their addiction??. Each situation is unique, but there are some general guidelines that will help you approach this task. Do Focus on building trust Be honest Respect privacy Don't Threaten Criticize Expect immediate change Expect Difficulties There are many reasons that helping someone you care about with their addiction can be difficult: They may not agree that they have a problem.They may not want to change what they are doing.They may fear consequences e.g., losing their job, going to prison.They may feel embarrassed, and not want to discuss it with you.They may feel awkward about discussing personal issues with a professional.They may be engaging in the addiction as a way to avoid dealing with another problem that bothers them more. There is no fast and easy way to help someone with an addiction. Overcoming an addiction requires great willpower and determination, so if they do not want to change what they are doing, trying to persuade them to get help is unlikely to work.?? However, you can take steps that will help your loved one to make changes over the long term and will help you to cope with a loved one with an addiction. Step 1: Establish Trust This can be hard to do if the addicted person has already betrayed your trust. However, establishing trust both ways is an important first step in helping them to think about change.?? Trust is easily undermined, even when you are trying to help. Avoid These Trust-Destroyers: Nagging, criticizing, and lecturing the addicted person.Yelling, name-calling, and exaggerating (even when you are stressed yourself).Engaging in addictive behaviors yourself, even in moderation (they will think you are a hypocrite). Be aware that: Although you just want to help the addicted person, they may think you are trying to control them, which can lead to them engaging in the addictive behavior even more.They probably use addictive behavior at least partly as a way to control stress. If the atmosphere between you is stressful, they will want to do the addictive behavior more, not less.Building trust is a two-way process. Trust is not established by putting up with bad behavior. If you have no trust for your loved one and do not feel it can be established at the moment, you should read Step 2.People with addictions rarely change until there is some consequence to their behavior.?? Don’t try too hard to protect the addicted person from the consequences of their own actions (unless it is harmful to themselves or others, for example, drinking and driving). The Stages of Overcoming an Addiction Step 2: Get Help for Yourself First Being in a relationship with a person who has an addiction is often stressful. Accepting that you are going through stress and need help managing it is an important step in helping your loved one, as well as yourself. Step 3: Communicate Although you may feel tempted to let your loved one know that their addiction is a problem and that they need to change, the decision to change is theirs.?? They are much more likely to be open to thinking about change if you communicate honestly but in a way that does not threaten your loved one. Step 4: The Treatment Process The treatment process will vary according to the kind of treatment your friend or relative is getting. If you want them to change, you will probably have to change too, even if you don’t have an addiction. If you show you are willing to try, your loved one will be more likely to try as well. If you are involved in your loved ones treatment: Remember to keep working on establishing trust. Re-read Step 1 before going to counseling with your loved one.Be honest about your feelings, what you want to happen, and what the addiction has been like for you.Do not blame, criticize or humiliate your loved one in counseling.?? Simply say what it has been like for you.Do not be surprised if your loved one says that things you are doing are contributing to their addiction. Try to listen with an open mind. If your loved one has treatment alone: Respect their privacy in everyday life. Do not inform friends, family or others about your loved one’s treatment.??Respect their privacy in therapy. If they don’t want to talk about it, don’t push for them to tell you what happened.There are many different approaches to the challenge of how to help addicts, but remember, change does not happen overnight. Would an Intervention Help My Addicted Loved One?

What I Learned A Great About Poverty - 870 Words

These past few modules I have learned a great about poverty, how many people are living in poverty and what exactly this means to people around the world in terms of the Purchasing Power Parity. I have also learned so much about social mobility, the class systems, rankings and social stratification (who gets what and why). Going back to the beginning of this course I enjoyed learning about culture capital, in which a person’s status and culture can affect their life chances and success. Additionally, through my other reflection papers and midterm exam in this course, I was able to learn a great deal from the feedback I received and in this feedback I realized I needed to take another look at what exactly ascription meant, I was using the word in the wrong reference. This showed me the importance of feedback, and I am grateful to right my wrongs through constructive criticism from our Professor. Chapter 16 was eye opening in regards to the extent of poverty all over the world. The surprising fact I learned is that over 1.1 billion people in the world today are living on less than a dollar a day. The Purchasing Power Parity is a newer way to compare the varying currencies around the world based on what that currency can yield, instead of trying to figure out exchange rates, the PPP allows for a more accurate analysis of living standards. Trying to imagine myself living on a dollar a day is impossible, that cannot even buy a simple hamburger at McDonalds anymore. IncomeShow MoreRelatedReading The Article Leading Learning For Children From Poverty 973 Words   |  4 PagesChildren in Poverty Since the percent of children who live in poverty has increased, the misconception that they cannot be successful has grown. However, these children are also capable of doing great things. Nevertheless, it an effective teacher’s job to create a welcoming and motivating environment for these students. 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Personally Teaching with Poverty in Mind connects with my future as an educator since it focuses on how to handle children in high poverty. Jensen’s book has taught meRead MoreMy Mission Trip From The United States1192 Words   |  5 PagesI have never known a time in my life where I have not gone to church. With that being said, it’s not my largest priority. I tend to get distracted during the school year with deadlines and hanging out with friends. It’s when I’m able to go on a mission trip that I can truly show and see what I believe in. I have been on four mission trips altogether and this summer I took a leap of faith and left the country for the first time to serve. Nicaragua held the same focuses as trips in the United StatesRead MoreChapter 14 Taught Me A Great Deal About World Stratification939 Words   |  4 Pagesme a great deal about world stratification and how the world system perspective works on an economic level. In order to understand world strati fication we must understand how nationally the world is split up into classes. The three divisions of the stratification system are Core, Periphery and Semi-periphery. These were things I never heard of before, however I understand the divisions more fully now and realize how they tie into the poverty rates around the world. I also thought learning about Japan’sRead MoreThe United States And Western European Countries963 Words   |  4 Pagesa map, one will find a tiny country called Haiti. This country relit a desire of life in my heart when I was exposed to the third world reality. Haiti transformed my life. It is crucial for those who are not a part of the third world to experience the life of those who do live in the third world. By experiencing this unimaginable reality, where every day the norm is to wake up to extreme poverty, one will be forever changed by the exposure to the world outside of the dreamy first world. This dreamyRead MoreI Am On A Mission Trip From The Summer Between My Sophomore And Junior Years. High School1348 Words   |  6 Pagesyears in high school, I went on a mission trip to Haiti. It was a year after the earthquake, and everything was still completely destroyed. I couldn t have imagined what I saw; the extreme poverty and disparity was beyond words. And when I got back home, I couldn t imagine a life in which I forgot what I had just seen or lived no differently than before. That trip ignited a passion for fighting poverty, disparity, hunger and disease. It opened my eyes and refocused my worldview. I began to recognizeRead MorePoverty, Situational Poverty And Chronic Poverty1515 Words   |  7 PagesPoverty varies in different social contexts through different cultures, generations, and history. People are born and raised in different parts of the world and by different people, meaning we all come from various cultures and most likely we all have different perspectives and we define poverty differently. By talking to people from the local community we came across that there are two major types of poverty, situational poverty and chronic poverty. Situational poverty is when one becomes poor becauseRead MoreWhy Do English-Language Learners Struggle?987 Words   |  4 PagesThere can be several different reasons why an English Language Learner can have troubles comprehending the English language. Poverty can play a huge role when in explaining why many English language learners have the troubles in mastering the English language. The State testing has varied throughout the years, along with the degrees of assessments and progress. Teachers also need constructive feedback to properly assess their own progress. The increase prescription of ADHD medication can also be

The Sarbanes Oxley ( Sox ) Act Of 2002 - 1617 Words

The focus of this week’s assignment is the Sarbanes-Oxley (SOX) Act of 2002. A brief historical summary of SOX will be presented, including the events leading up to its passage. The key ethical components of SOX will be identified and explained. The social responsibility implications of the mandatory publication of corporate ethics will be assessed. One of the main criticisms of SOX has been its implementation costs, and this specific criticism will be addressed in regards to smaller organizations. Finally, potential improvements to the SOX legislation will be explored, based on existing research in this area. Brief History of SOX Enactment The Sarbanes-Oxley Act of 2002 was created by Congress in response to financial scandals. There were several incidents which contributed to the need for legislature such as SOX. For purposes of brevity, the focus here will be on two of the largest financial scandals leading up to the passage of SOX, which are of those of Enron and WorldCom. In October 2001, Enron announced it was reducing after-tax net income by approximately $500 million shareholders’ equity by $1.2 billion. It also announced that it was restating net income for the years’ 1997-2001. In November 2001, Enron recognized in a federal filing that it overstated earnings by nearly $600 million since 1997. Within a month, they declared bankruptcy. It was discovered that many financial reporting issues were poorly disclosed or not disclosed at all. There were majorShow MoreRelatedThe Sarbanes Oxley ( Sox ) Act Of 2002926 Words   |  4 PagesThe Sarbanes-Oxley (SOX) Act of 2002 was legislated by Congress to restore reliability of financial statements with the objectives to raise standards of corporate accountability, to not only improve detection, but to also prevent fraud and abuse (Terando Kurtenbach, 2009). Additionally, SOX was the response to general failure of business ethics such as the propagation of abusive tax shelters and great er aggressive tax avoidance strategies (Raabe, Whittenburg, Sanders, Sawyers, 2015). Tax AdvantagesRead MoreThe Ethics Of The Sarbanes Oxley Act Of 2002 ( Sox )858 Words   |  4 Pagesfamily business could have implemented to refrain the perpetrators from fraudulent incidents, protect organizational assets and the organization’s going concern. Corporate fraud was the cornerstone for the strict implementation of the Sarbanes-Oxley Act of 2002 (SOX). SOX implements many compliance regulations, but one of its regulations, specifically Section 404, relates to an organization’s internal control procedures with the purpose of protecting organizational assets and investors’ interest. ConsequentlyRead MoreSarbanes Oxley Act Paper934 Words   |  4 PagesRunning Head: SARBANES OXLEY ACT Sarbanes Oxley Act Introduction Sarbanes Oxley Act is focused towards identifying accounting frauds in different public companies. This paper discusses about various reasons for the introduction of Sarbanes Oxley Act and causes that has been overlooked. Causes for Sarbanes-Oxley Act Sarbanes Oxley Act is US federal law, which is established in order to set out the some standards for accounting firms, public company boards and managementRead MoreThe Sarbanes Oxley Act Of 2002 Essay1070 Words   |  5 Pagesof Sarbanes-Oxley Act of 2002. This Act was placed into law to protect the consumer against fraudulent activity by organizations. This paper will provide a brief history of the law and discuss some of the ethical components and social implications on corporations. This research will provide information on how the Sarbanes-Oxley Act affects smaller organizations and how it encourages employees to inform of wrong doings. Brief Synopsis of Sarbanes-Oxley The U.S. Congress passed the Sarbanes-OxleyRead MoreEssay on The Sarbanes-Oxley Act852 Words   |  4 Pagestoday that are using the Sarbanes-Oxley (SOX) legislation that helps to safeguard their company and their financial records. The Sarbanes-Oxley act began in 2002 and the purpose behind this act was to protect organizations, it had a major impact on accounting and record keeping. Because of Enron, they passed this act for publicly-traded corporations to better implement control to their enterprise data. â€Å"Named after Senator Paul Sarbanes and Representative Michael Oxley, who also set a number ofRead MoreThe Implications of the Sarbanes Oxley Act on the Accounting Profession755 Words   |  4 PagesThe Implications of the Sarbanes Oxley Act on the Accounting Profession Abstract On July 30, 2002, the Sarbanes Oxley Act (also known as SOX) was signed into law by President George W. Bush. The Sarbanes Oxley Act of 2002 is a federal law that set new or improved standards for all U.S. public company boards, management and public accounting firms. Covered in the eleven titles are additional corporate board responsibilities, auditing requirements and criminal penalties. ThisRead MoreThe Sarbanes-Oxley Act of 20021668 Words   |  7 PagesThe Sarbanes-Oxley Act of 2002 The Sarbanes-Oxley Act of 2002 The Act Impact ACC 410, Jackie Lewis, Ph.D. Abstract The Sarbanes-Oxley Act, officially named the â€Å"Public Company Accounting Reform and Investor Protection Act of 2002†, is recognized to be the most noteworthy U.S. federal disclosure and corporate governance legislation since the Securities Act of1933 (the Securities Act) and the Securities Exchange Act of 1934 (the Exchange Act). Furthermore, the provisions of the Act areRead MoreThe Sarbanes Oxley Act ( Sox ) For A Company1461 Words   |  6 Pagesto try to describe the cost and benefits of implementing the Sarbanes Oxley Act (SOX) for a company. I will then move on to describe what it is, how to go about it, and what a company may need to properly implement it. The Sarbanes Oxley Act was approved and activated in 2002 to protect investors and to renew confidence in American companies from what happened with the fall of companies like Enron, HealthSouth, and WorldCom. This act was trusted to fix or find corruption in the companies and makeRead MoreSarbanes-Oxley Act of 2002985 Words   |  4 Pages Sarbanes-Oxley Act of 2002 Week # 2 Individual Assignment â€Æ' Sox Key Main Aspects for a Regulatory Environment Sarbanes-Oxley Act was passed in 2002 by former president George Bush. Essentially to combat the Enron crisis. The Sox Act basically has regulatory control and creates an enviroment that is looking out for the public. Ideally this regulatory environment protects the public from fraud within corporations. Understanding, that while having this regulatoryRead MoreThe Disadvantages of the Sarbanes-Oxley Act of 2002712 Words   |  3 PagesSarbanes-Oxley Act of 2002 Introduction The many financial scandals of the late 1990s and the early 21rst century served as the catalyst for U.S. lawmakers writing and ratifying the Sarbanes-Oxley Act of 2002 (SOX). Originally written to avert financial scandals including Enron, Tyco and others, SOX quickly became an impediment to the growth of smaller firms especially, who did not have the staff available to meet complex, often ill-defined requirements (Griffin, 2007). The intent of this analysis

Compare Contrast †a Daughter Leaving Home Free Essays

Compare Contrast Essay The poem, â€Å"To a Daughter Leaving Home†, by Linda Pastan, depicts the scene of a mother teaching her little girl to ride a bike at the age of eight and watching her master it. Yvor Winter’s â€Å"At the San Francisco Airport† is about a father reminiscing about the memory of his daughter growing up and leaving him at the airport. Both these poems speak of the much dreaded time in a parent’s life where their daughter’s grow up and leave their homes. We will write a custom essay sample on Compare Contrast – a Daughter Leaving Home or any similar topic only for you Order Now Although the poems appear to be similar because they address the same theme, they differ in form, tone, and imagery. The poems are different in form. In â€Å"To a Daughter Leaving Home†, Linda Pastan uses open form, with no identifiable rhyme pattern or meter. Maybe there’s no identifiable pattern because these are just the mother’s random thoughts. On the other hand â€Å"At the San Francisco Airport†, Yvor Winters uses a closed form that is very distinctive. There are five stanzas and each stanza has five lines. All the lines rhyme; three have one rhyming ending and the other two also have a rhyming ending. For example: â€Å"This is the terminal: the light/Gives perfect vision, false and hard;/The metal glitters, deep and bright. /Great planes are waiting in the yard-/They are already in the night†. Light, bright and night rhyme, as well as hard and yard. Maybe the author chose the closed form because of its structure, controlled and intact, just like he wanted to keep feelings. The tone of â€Å"To a Daughter Leaving Home† differs from the tone in â€Å"At the San Francisco Airport†. The tone of â€Å"To A Daughter Leaving Home† is one of sadness, anxiety and nostalgia. Pastan’s poem is of a mother fondly remembering an earlier time when her daughter took a briefer departure from her, when she was taught to ride her bike at eight years old. The mother wasn’t quite ready to let the daughter go, as was suggested when she said, â€Å"I kept waiting for the thud of your crash as I sprinted to catch up, while you grew smaller, more breakable in the distance†. This tells us she was anxious even then about her daughter growing up and being able to do things on her own. In contrast, the tone in â€Å"At the San Francisco Airport† is very gloomy, less emotional, but still nervous and scared. The father still looks at his daughter as his little girl even though he knows she isn’t and that this is the right time to let her go. He refers to her as â€Å"small, contained and fragile†. The lines: â€Å"But you and I in part are one: The frightened brain, the nervous will, the knowledge of what must be done,† demonstrates that they are both having similar thoughts and feelings but they are willing to accept this challenge. Though the father is trying to be strong, he confessed that he was momentarily devastated when he said â€Å"the rain of matter upon sense destroys me momentarily†. The imagery of â€Å"To A Daughter Leaving Home† also differs from the imagery of â€Å"At the San Francisco Airport†. All the images in â€Å"To a Daughter leaving Home† help us to see how the mother is feeling during this time, even though this poem is of an earlier time, foreshadowing what is to come in later years. As her daughter â€Å"wobbled away† on her bike, the mother ran right beside her, telling us the kind of mother she was, very supportive. She waited â€Å"for the thud† and â€Å"sprinted to catch up† to her daughter. She wanted to always be there to protect her daughter, even as she’s all grown up. Her daughter growing â€Å"smaller, more breakable† is her moving further and further away from her mother, getting older, more mature and able to take care of herself, eventually moving out and on with her life as an adult. On the other hand, the images in â€Å"At the San Francisco Airport† didn’t show the father as anxious, just reluctant and apprehensive. The father mentioning the â€Å"terminal† means he looks at the airport terminal as a turning point in their lives, a place where he breaks off from his daughter, staying behind as she moves on with her life. He references planes that â€Å"are already in the night†, telling the reader that they are either taking off or already in the air, further emphasizing her leaving him behind. These images reinforce his â€Å"frightened brain† and â€Å"nervous will† even though he knows this â€Å"must be done†. Though both poems speak about their daughters leaving home, the mother speaks in the past, as if her daughter is still a little girl, but the father acknowledges that though he still views her as a â€Å"small†¦fragile† girl and this â€Å"destroys† him, â€Å"there comes what will come†. On the surface, the works of Linda Pastan and Yvor Winters can be interpreted as similar poems about parents losing their daughters to adulthood. When contrasting the poems, the reader comes to a much different understanding. â€Å"To a Daughter Leaving Home† presents an open form and tone that uses specific images and tone to present this mother’s sadness and anxiety towards the situation. Winters’ â€Å"At the San Francisco Airport† is a closed form poem that uses images and tone to convey the attempt of this father to keep his composure as he sees his daughter off to live her life and become an adult. How to cite Compare Contrast – a Daughter Leaving Home, Essay examples

Marketing Communication Harvard Business School

Question: Discuss about the Marketing Communication for Harvard Business School. Answer: Introduction: People these days are paying more attention towards the appearance so cosmetics are the new trends that are becoming popular these days. This has attracted more customers while it were compared with last year, so cosmetics are now an increasing trend that needs to be considered as the market has an excellent opportunity to build globally. The Australian Cosmetics company is located in Australia with its wide range if products in cosmetic company that has natural materials which are located in Australia (Varadarajan, 2010). The ingredients are used for Australian product such as organic material or natural oils that reflects the Australian market. The company aims while helping people to look beautiful and extravagant. The company has a large list of products that even include the bath care and body wash with high level of quality. The company has mainly developed its market in the green cosmetic that helps to improve the blood vessels, blood circulation and helps to eliminate accumulation that causes pigment. The products are good as it regains the skin cell, affects the metabolism, which directly is observed in the beauty treatments. The products are conducive to water proof with the tranquilizer role and a beauty role. This is replenished with the most top grade company in Australia. The classic cosmetology is inherited with the special essence, that blends in the organic essence with the latest technology applied in the biotechnology. There are products that are applied to the theory that helps to equalize and have a concept of Chinese unique products medicines (Zott, 2003). The high tech process is being used with herbal essence where the product gives an inner peace, mental, body spirit, achieves harmony and natural glow. Target market Target market is the target customers that are the ultimate source with the power and the conceptual design that have a special design and a process which is consumer oriented. Target customers are mainly organic integrated and have an interest in herbal products, they have a structured and scientific conceptual design. The design of the products may be realized with the customer satisfaction, so these aims and objectives are quickly having a concept with the customer satisfaction. The developmental cycle is being thereby shortening, which may be a clear idea that improves the quality of the product. Customer needs are being clearly defined in the marketing and communication (Rego, Billett, and Morgan, 2009). The needs of customers have some characteristics with the level of customer and the variability with constant and improved economy in the development of the society. Cyclical needs of the customers may go through some cycle, which is not actually a simple return as the demand wi th quantitative and qualitative changes. There was original research with the Australian Cosmetics Company that was conducted and investigated where new customers were the respondents. Investment analysis has been followed with some aspects of consumer motivation as a target market. The customers think that the investment in the product should be actually valuable. The society and the economy have a great impact over the preferred customers and this is the analysis that has a dynamic impact over the motivation that has to be given to the customers. With the non monopolistic market, the competition is high and the customers have a selected scope that emphasizes the space that has been taken with the replacement of some products (Vorhies, et, at., 2009). When customers have alternatives, it is better to promote the products and target the market as per the demand and supply balance. There are efforts that are being made for the age group and the gender when it comes to cosmetic products. With this aim, the company advertises its products on a large scale by achieving product loyalty because of the herbal products and essence in the market. The age group of the customers is targeted to 18 to 60 years where all the beauty products are available with the cost effective when the price is concerned in the marketing mix of the company. The research states the customer preferences that have a consumption analysis with the buying of the products. There are numerous products that are complex and they are in several types with each group that consist of the relevant customer group (Reinartz, et, al., 2004). This analyses that the category of each consumption needs to be analyzed with the number of customers and the groups that are involved in the marketing phase. Positioning strategy The positioning strategy of the product must equally be set by the different group of customers that are varied. While considering the gender perspective, there are gender roles and the product differ from the gender point of view (Olson, et, at., 2005). Even in the cosmetics industry, men are interested and focus mainly with the personal care product in the growing market that has been analyzed equivalently. With the increase in the mens choice, the skin care products are sold at a pick in the market. Whereas, the situation for some years have proved to be the counter where men and women have been observed in shopping centers with a quick goal that occupies a certain open market. There are men who quietly occupy the market with some certain counter of cosmetics, therefore the sales are observed and picking up in the latest market of the Australian Cosmetic Company. The increase in the emphasize that is noticed while analyzing the gender based technology is stated that men do have a special market. The annual increase of the sales has increased by some 30 percent with the last year. So with the research, analysis and the positioning of the product strategy, it has been noticed that the treatment is quietly being focused on the skin care, whether it is men or women (Ramaswami, Srivastava and Bhargava, 2009). While considering the other market, women are still in the market with the market focus and in different age group. There are age group when it comes to the different ages and the targeted development of the cosmetics market. There are different patterns in the consumers were in the market is continuously being noticed with different patterns of age groups from 16 to 25, 25 to 45 and above 45. The products are positioned according to the needs of the customers and this brings a development process with each product description (Mizik and Jacobson, 2008). The production of the products is according to the focus of the need of the customers for a particular group of customers, this states that the products are being targeted and positioned as per the stage group and are necessary for the choice of the product. There is enough spending power to the consumers and the consumers buy at the right place and the right product when analyzed the market of cosmetics. The consumers buy a product that is making them look beautiful and healthy while purchasing those products with a pursue of looking fit. When considered in the age group of 45 and above, the customers look for the practical products which are somewhat reasonable in price and they have a longer duration while consisting development process (Morgan and Rego, 2006). With the research, it has been observed that with the older consumers the habits should be noticed and even the psychology has the main concern when it is about the choice of the highest priority of older consumers. The Australian Cosmetic Company targets the consumers and the positioning of the product is dependent as per the groups of the customers. The cosmetic have now been the very strong potential with the popular trends in the cosmetic industry (McAlister, Srinivasan and Kim, 2007). Consumption of the cosmetics has been the positioning strategy that has been in the focus with research and findings. The positioning of the cosmetic products has been in an attention to balance the demand and supply of the product. While, the age groups have been considered to position a particular product of the company and this enhances the highest priority. Communication goal The IMC program integrates the strategies and impacts the value of the product and the audience is aware of the products while it has addressed the comprehensibility. The marketing communication goal of the company is to reach an awareness of the products in the market and to the general public. The objective of the company is to market the product with its marketing mix strategy. The market segment and the essentials of the companys market strategy has been analyzed accordingly. This has a common goal of communicating the usefulness of products to its consumers in a more general manner where the demand of the product is met and the supply of the products is made by the company (Aaker, 2008). With this strategy the natural market has a different approach of market segmentation. The consumers, employees and other stakeholders are been communicated about the product of the company with its product description and the target market with some of the other advertisements. Message strategy and executional tactics The strategy and tactics that are used by the company are eventually being successful while there are marketing strategy where the given goals are achieved. IMC that is Integrated Marketing Communication help in the development and expansion with the traditional strategies and even the modern strategies with brand stakeholders in the company that convey the benefits of the company (Ethiraj, et, al., 2005). The goals are achieved by the planning process with the help of the IMC program while engaging in the promotion strategies. Promotional mix and media strategy The promotional strategy that the company uses is the advertising media that has on a large basis. The successful products are being marketed with the benefits of individual demands and the supply of the product. The market is targeted and the product is positioned accordingly. There is a positive relationship when the paid form of advertisement is considered by the Australian Cosmetic company. This is a personal paid approach that is mainly communicated to the large audience with a higher success rate in the mass media (Dutta, et, al., 2003). The public relations are convincingly a better way to engage themselves with the favorable attention towards the products and their value benefits. Another form of promotional mix is the direct mail that enhances the publicity of the product and is named within a firm. With the online marketing, the direct mail has given an important towards the database of the customers where the direct messages through mails have been sent to the potential customers and the new customers (Bingham, et, al., 2007). Both the promotional strategies work well when the response and the value of the product is higher to the price offered to the customers, because as such there are many customers who are readily available to spend lots of money on the cosmetics products with the herbal essence as they do not have a side effect in the near future. Conclusion With the conclusion of the report, the Australian Cosmetic Company has a wide market that is researched according to the habits and the preferences of the customers. At this end, it was noticed that the Japanese market even have a demand for the Australian Cosmetic company with the foriegn investment that can be done in Japan. The Company has also analyzed the target market, consumer motivation is created, product positioning strategies are adopted, promotional strategies have an impact over the choice of the customers. 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